20+
+64%
Top 5
15%
years leading marketing, brand and operations
revenue growth as COO, with recurring revenue up from 30% to 55%
KFC Africa among KFC's largest revenue markets worldwide
year-on-year growth across KFC's African markets
KFC · AB InBev · Diageo · Coca-Cola · BMW · Unilever · Total · Motorola · Campari · WillScot · S&B · CoVolt Power · Millar · Chemstations ·
“I don't think we would have won these highly competitive RFPs if we had not done the hard thinking and work with you regarding our brand, strategy, and differentiators. A ~26X ROI is just astonishing.”
— Dr. Angela Mouton, Managing Partner, MMC (Montijo Mouton Consulting)
Meet Charity
My Leadership Philosophy
1
Lead with Purpose
I believe brands should drive meaningful value for both the business and the customer. I lead with clear intention, building brands that create genuine connection, strengthen market position, and contribute to long-term organizational success.
2
Grow with Intention
Growth should be smart, strategic, and sustainable. I focus on growth that’s purposeful, grounded in real opportunity, driven by customer relevance and directly tied to delivering measurable organizational value. Brand growth must ultimately support revenue, profitability and lasting brand strength.
3
Build Strong Teams
Strong brands are built by strong, empowered teams. I invest in developing high-performing teams that understand the commercial stakes, can translate vision into execution and consistently deliver results that matter to the business.
Cannes
Effie
2018
2025
Grand Prix-winning work at Cannes Lions, plus D&AD honours
Effie Awards for marketing effectiveness
Finalist, Veuve Clicquot Business Woman of the Year, South Africa
Marquis Who's Who Honored Listee
Yum! Chairman's Award · Sunday Times Awards · Lantern Awards · Crystal Awards · D&AD · HBMA Awards · Cannes Grand Prix · Effie Awards