Once upon a time, brand was the glossy garnish—nice to have, but not essential. Today, it’s the main course. And the Chief Brand Officer...

For decades, the sales funnel was the dominant metaphor shaping how marketers and sales teams thought about the buyer’s journey. It...

In a landscape saturated with slogans, pledges, and polished campaigns, trust has become one of the rarest and most valuable currencies a...

I’ve spent over two decades working across markets - across Africa in the UK and the U.S. - leading marketing teams, navigating complex...

Artificial Intelligence is no longer a distant frontier—it’s embedded in our search engines, inboxes, hiring platforms, and strategic...

In moments of inflection—mergers, acquisitions, leadership transitions, or organizational transformation—most companies know they need...

In a world where markets are shifting faster than ever and trust is becoming a brand’s most valuable currency, building a brand that...

ESG is no longer a buzzword—it’s a business imperative. In this post, I explore why integrating Environmental, Social, and Governance strategies is critical to building brand value, earning customer trust, and staying competitive in today’s marketplace.

Back in the day when you thought about starting a business, it felt like climbing a mountain or even a seemly impossible feat. There were...

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To start off with, I need to issue a caveat to this article. I am by no means a writer nor do I claim to be. What I am though, is an...