February is here. Which means Black History Month has officially begun. And like clockwork, so has the brand panic. Cue the sudden DEI-adjacent ads. The carefully selected quote graphic. The resurfacing of the one Black senior employee. The earnest caption about listening, learning, and standing together. All of it well-intentioned. Much of it poorly timed. Almost none of it connected to anything the brand does the other eleven months of the year. At this point, it's less a c

Every brand wants growth . But few know how to sustain it. The reality is that scaling impact is not a moment of inspiration. It is the outcome of disciplined strategy - one that fuses creativity, analytics, and brand intent. Having worked across global sectors from FMCG to Oil & Gas, I’ve seen that the brands that outperform don’t just market better. They think differently about growth. They treat it as a system, not a campaign. So how do you scale your brand’s impact in a

Let’s be honest. In some circles, saying “ESG” in a meeting still feels like dropping a political grenade. In others, it’s treated like a branding bandwagon. But the truth? ESG has quietly become one of the most powerful strategic levers in modern business. Forget the noise. ESG isn’t about being woke. It’s about being smart . ESG Integration: Not a Report. A Revolution. At its core, ESG integration is simple. It’s the act of weaving environmental, social, and governance prin

Let’s play a little game shall we. Imagine it’s 2026. You’re sipping your coffee, scrolling through LinkedIn and someone drops “GEISTE 2026” into conversation like everyone’s supposed to know what that means (kind of what i just did in my headline...). You smile politely, but your inner strategist is already wondering, Did I miss a memo? Good news - you didn’t. GEISTE 2026 is the latest global trend framework from WARC (brilliant resource by the way) , designed to help leader

Leadership is not just a role or a title. It is a living, breathing philosophy that guides every decision, every interaction, and every...

Why I Shaved My Head After Becoming Dr. Charity Ndisengei Just yesterday, I had a chance encounter at the gym. A friend looked at me...

The foundations of B2B sales have not collapsed, but the landscape has shifted in ways that are impossible to ignore. Miller-Heiman’s...

Introduction: Why Sales and Marketing Alignment Is the Growth Imperative The B2B marketplace is not what it was even five years ago....

Brand strategy is not a “set it and forget it” exercise. In today’s market, where customer expectations shift overnight and competitive...